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Q: What would you say are your biggest strengths?
Rachel Adelson: My way with words helps me translate scientific and technical jargon into words and metaphors most people can understand. And I do “big picture, small details,” grasping the whole of what’s needed without sacrificing accuracy and precision to the creative process.
Alan Breznick: Market knowledge and context, both of which come from 25 years of writing about business, 15 years tracking the communications industries and 10 years covering broadband from the start. That depth helps me to stay on top of industry trends and to generate competitive intelligence.
Q: But surely there are areas of weakness?
Rachel: My high-school history teacher said my term paper was overly footnoted.
Alan: An editor said one of my business stories had too many facts.
Q: That’s it? That's all you're going to share?
Rachel: If you must know, I'm one of those irritating people who gets into the office cheerful.
Alan: And I tend to get a second wind for writing promptly at dinner time -- not very convenient.
Q: I give up. Tell me some personal qualities you bring to the table.
Alan: I like numbers -- if that's a personal quality. That aptitude helps me to interpret raw data and quantitative reports, resulting in sound qualitative analysis.
Rachel: And we're both very curious about our fields. As for me, when it comes to interpreting scientific findings, it's not just a matter of knowing how to split hairs -- it's knowing which hairs to split.
Q: Let's try something different. If you were a tree, what kind would you be?
Alan: You're kidding. If you were a condiment, what kind would you be?
Q: Can you try to be serious for one last question? Where do you see yourselves in five to 10 years?
Rachel: We will pursue further growth opportunities in professional settings that enhance our productivity.
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